Selling Process & Services
We deliver the highest level of performance for our clients. We have placed a critical importance on the use of both technology and fundamental applications within our marketing plan to ensure you receive the most satisfaction throughout the process.
Marketing Your Home or Property Will Include:
- Multiple Listing Service (MLS) advertising
- Internet advertising
- Newspaper advertising
- International marketing
- Virtual internet tour of the home
- Broker Tour (for all Agents to do a preliminary tour)
- Open houses
- Professional color brochures
- For sale sign
- Full contract execution
- Scheduling of work and inspections
- Constant communication to you with updates
- Assistance in preparing real estate documents
- Co-ordination with title company
Additionally, we will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.
Preparing the Home for Sale
Property inspection – Before we list your home, we will inspect and identify improvements that could increase profit on the sale.
Staging – If requested, a professional decorator will stage your home so it can be presented in its best possible light.
Establishing Goals – Markets can fluctuate so it’s important to establish your goals so that we can work hard to meet them.
Listing Price – Establishing a competitive listing price is critical to the success of the sale. We use the most advanced Competitive Market Analysis (CMA) tools to derive the right price.
Promoting the Property (via traditional and digital forms of advertising)
Professional photography – Once your home is ready to list, we will have professional quality digital photos taken.
Full-color property brochures – We prepare a professional marketing sales brochure including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
Full-color postcards of your home will be designed and distributed prior to the broker tour within your neighborhood and through direct mailings.
Multiple listing Service (MLS) – Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
The Internet Data Exchange (IDX) is an electronic display of homes for sale listed in the MLS. Your home will appear in this exchange.
Our Website features an entire feed of listings for all viewers who come to this site to search for homes.
Email Updates – Our Website also features an automated MLS search for clients who are seeking properties. They can initiate their search on our site and receive emails daily with listings that meet their criteria. Your home will be featured in this service.
Digital Marketing Flyers – A professional property flyer highlighting your home and its features will be emailed to real estate professionals in the local area.
Showing Your Home
Broker/Agent Open House – We will invite all local brokers and agents to view your home.
Public Open House – Following the agent/broker open house we will hold a public open house and present your home to the general public.
Marketing Kits – All materials regarding the promotion of your home, i.e., buyers, brochures, business cards and media kits, will be available on onsite.
All calls and email inquiries regarding your home are followed up immediately.
Access to your property will be secured by us through secure lockboxes and no one will gain admittance to your property without our permission.